Website usability consulting: user-centered design
Usability is related to the individual’s subjective experience. Usability as a discipline focuses on use, not the user. We shifted the focus on “User-centered design” (UDC) considering that when users land to your website , they bring their own needs, wants, perspectives and motivation and they will choose whether they’ll continue interacting with you or if you are just not providing the value they want offered, they are just one click away from your competitor’s website.
Marketing professionals will be instantly familiar with the process of persona development. The main difference between marketing personas and design personas is that the former are based on demographic and distribution, whereas the latter are based purely on users.
We will be delighted to talk with you and design for your website the perfect design personas. It’s akin to the visitor having a conversation with your web site, which acts as a digital salesperson.
